BeautyKind, an online retailer where consumers can shop prestige beauty brands while raising funds for charities of their choice, announced today they will be hosting a concert as part of their new BeautyKind Unites: Concert for Causes series.

The artists that have signed on to take part include Demi Lovato, The Band Perry and Jake Owen.

The show will take place on March 25th at AT&T Stadium in Arlington, Texas. It will raise funds for the American Heart Association, plus — fifty percent of each ticket sale will be donated to the charity of the customer’s choice. More than 45,000 attendess are expected, to help raise an estimated $3M.

Hil Davis, founder/CEO, BeautyKind says, “Our goal with the BeautyKind Unites: Concert for Causes series is to reshape cause marketing by creating a fun and engaging way for people to give back to the charities they know and love. BeautyKind’s concert series is just another step in furthering our mission to partner and support charities, and survivors.”

Ticket prices range from $40 to $230 and will be available for public purchase starting Friday, January 20th. All concert attendees can use BeautyKind’s social media handle @WeAreBeautyKind and official hashtag #BeautyKindUnites when engaging on social media.